Product Marketing Manager - IM&G (Governance, Compliance, Archiving) Software (Syracuse)

Compensation

: $114,270.00 - $186,420.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Product Marketing Manager - IM&G (Governance, Compliance, Archiving) Software

Job Description:

Manages the product/services/solution (PSS) life cycle. From an understanding of customer needs/insights, provides initial product/service/solution design, pricing, value proposition, messaging and/or whole product strategies (packaging, warranty, service, support), as well as forecasting through product introduction. Regional product marketing includes actual forecasting, inventory strategy and forecasting, actual pricing and price promotions/discounting, technical support and ultimately the obsolescence and end-of-life of the PSS. Both regional and global roles regularly work with the sales force, customers, and partners to accelerate sales process. Applies market and customer insights on customer experience requirements and brand loyalty to define the PSS experience requirements across all PSS components of the customer life cycle. Represents the voice of the customer with respect to PSS development/pricing, launch, refresh and obsolescence.

Responsibilities:
Global:
  • This is a Global Position
Regional:
  • Perform competitive analysis (e.g., pricing, promotions, GTM activities) to support PSS life cycle strategies/tactics.
  • Assist with forecasting to assure sufficient product is available.
  • Assist with product/service/ solution introductions and end-of-life obsolescence activities.
  • Execute/analyze product/ service/solution price promotions.
  • Assist with management/ deployment of alliance and other partner funds (specials, pricing, price promotions).
Education and Experience Required:
  • College degree in Marketing/Business/ Technical.
Knowledge and Skills:
  • Knowledge of general marketing function.
  • Knowledge of product marketing fundamentals.
  • 5-10 years Marketing experience.
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Job:

Marketing

Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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